Insurers have started promoting monthly and quarterly premium payment modes in an effort to make health plans affordable for all. Besides, they are also offering zero-cost EMI (equated monthly installment) options now. The idea seems to be appealing for many. Data obtained from insurance distributor Policybazaar shows that 33% of young salaried individuals (aged 26 to 35) prefer the monthly payment mode when purchasing such a policy for the first time. Interestingly, the trend is more pronounced in tier-III regions, where 44% of individuals have opted for monthly payments, compared to 31% in tier-2 cities and only 23% in metros.